Waverly Advisors, a prominent investment management firm, has made a significant move by acquiring WealthPlans and Cooley & Associates, further solidifying its presence in the Mid-Atlantic region. This strategic acquisition not only expands Waverly's reach but also brings a wealth of expertise and a dedicated team to the table. The deal, which closed on May 29, 2026, marks Waverly's 33rd transaction since accepting an equity investment in December 2021, showcasing their rapid growth and commitment to client-centric values.
The acquired firm, Cooley & Associates, led by President Brent Cooley, is renowned for its comprehensive financial planning, investment management, and tax-efficient strategies. With decades of experience, Brent and his team have cultivated strong client relationships, and their technical expertise is highly regarded in the industry. The addition of approximately $250 million in assets under management (as of 5.26.2026) to Waverly's portfolio is a testament to the strength of this acquisition.
Justin Russell, President and CEO of Waverly, expressed enthusiasm about the partnership, highlighting the shared commitment to client integrity and exceptional service. He believes that combining forces with Brent and his team will strengthen the firm's ability to deliver outstanding outcomes and a world-class client experience. This acquisition also provides access to a national network of professionals, allowing the combined entity to offer a more comprehensive suite of resources.
Brent Cooley, the founder of Cooley & Associates, echoed these sentiments, emphasizing the benefits of partnering with Waverly. He mentioned that the expanded resources and national network will enable the team to focus on client relationships while maintaining the personalized service their clients have come to expect. This acquisition is a strategic move for Waverly, as it not only enhances their asset management capabilities but also reinforces their commitment to fiduciary responsibility and client-centric values.
The financial and legal terms of the deal remain undisclosed, but the impact on Waverly's assets under management is significant. With the addition of Cooley & Associates, Waverly's assets under management increased to approximately $35.5 billion (as of 5.29.2026). This substantial growth is a result of Waverly's strategic acquisitions and their ability to attract top talent in the industry. The partnership with Wealth Partners Capital Group (WPCG) and HGGC's Aspire Holdings platform has played a pivotal role in Waverly's expansion, providing the necessary capital and strategic support.
In conclusion, Waverly Advisors' acquisition of WealthPlans and Cooley & Associates is a testament to their strategic vision and commitment to excellence. This move not only strengthens their position in the Mid-Atlantic region but also enhances their overall capabilities in investment management and wealth planning. As Waverly continues to grow, it sets a high standard for the industry, emphasizing the importance of client-centric values and fiduciary responsibility.
