The European mobile games industry is a powerhouse, generating an impressive €7.53 billion globally in 2025, with forecasts indicating even greater growth in the coming years. This sector, often overlooked, is a significant contributor to the European economy, with mobile studios adding an estimated €5.89 billion in gross value added (GVA) last year. The Mobile Matters report, commissioned by King, sheds light on the industry's impact, covering 32 European jurisdictions and over 1,000 dedicated mobile games studios.
What makes this particularly fascinating is the concentration of revenue in specific hubs. Finland, the UK, and Ireland lead the way, generating the highest revenues in 2025. This concentration raises questions about the distribution of resources and talent across Europe and the potential for further growth in other regions.
The report also highlights the industry's impact on employment, supporting over 63,000 full-time equivalent jobs. This is a significant contribution to the European workforce, especially considering the average age of players is 31, with 75% being adults. The popularity of mobile gaming, with 61% of Europeans playing on smartphones or tablets, underscores the industry's reach and potential for further expansion.
From my perspective, the key takeaway is the need for continued support and investment in the mobile games industry. As Todd Green, President of King, rightly points out, Europe's position as a hub for creative and digital businesses relies on its ability to foster innovation and growth. Policymakers must recognize the value this sector brings and create an environment that encourages further development and global reach.
In conclusion, the European mobile games industry is a vibrant and economically significant sector. With the right support and conditions, it has the potential to continue its impressive growth trajectory, contributing to Europe's digital economy and cultural heritage. The Mobile Matters report serves as a timely reminder of the industry's importance and the need for a strategic approach to its future development.
